What Are Our Sources of Information?

In addition to the Information we collect from you directly, WBD may receive Information about you from a variety of sources, including other individuals and third-party businesses. For instance, we may receive Information about you from the following sources:

  • Friends and Other People. We may receive Information from people you know, such as when a friend invites you to participate in an offering, makes recommendations, or discloses content to you.
  • Companies You Direct to Disclose Information. We receive the Information you ask other companies to provide to us, such as your mobile carrier, your device carrier, or your cable or TV provider for authentication and personalization, to receive access to our content, or to participate in special events.
  • Linked Sites and Tools. We may receive Information from websites and tools offered by companies that are not affiliated with us, but that are linked to or integrated in our Services or provide links to our Services, such as third-party communities, forums, and social media sites, services, plug-ins, and applications. Your interactions with websites and tools offered by companies that are not affiliated with us are covered by the privacy policies of those companies, not this Privacy Policy. You should carefully read the privacy policies of websites and tools you use.
  • Publicly Available Sources. In limited cases, we may get Information from publicly available sources.
  • WBD Technology and Service Providers. We may receive Information from our service providers and other technology partners we work with, such as companies that assist us with account validation, analytics, fraud prevention, or otherwise help us run our Services, including attractions, events, and exhibits such as a film premier or influencer event.  
  • WBD Advertising and Marketing Partners. We work with advertising and marketing partners, such as advertisers, app developers, publishers, and data providers that enable us to purchase or deliver ads as well as personalize, target, and measure the performance of those ads or campaigns.  These partners may provide Information about your preferences or interests or may provide Information that is inferred or derived based on your information, activity, or interactions from different businesses not associated with WBD.  
  • Joint Venture, Promotional, or Strategic Partners. When we partner with other companies, we may receive Information from them.

 

We may combine this Information with Information we collect directly from you.

 

 

 

How Do We Use the Information We Collect?

 

WBD uses your Information to provide you with our amazing range of Services.  We use Information only as permitted or required by law and as described in this privacy policy or otherwise disclosed at the time of collection.  For more information on the legal grounds applicable to our processing of Information under GDPR and other comparable data protection laws around the world, see our Legal Bases Chart.

 

  • Provide WBD Services. We use your Information to provide our wide range of Services that you request, view, or otherwise engage with. This might include customizing and personalizing the Services for you. For example:  
    • Streaming Services. We use Information to enhance your experience of the range of content on our streaming services such as Max. We may use it to recommend shows, movies, or sports events we think you’ll want to watch, manage your subscription orders and payments, or to target and deliver marketing and advertising on an ad-supported subscription service (see also Advertising and Marketing below).
    • Games & Interactive Entertainment. When you play our games and experience our interactive products, we may use Information to personalize your experience or to recommend or enable in-game features, leaderboards, purchases, or rewards.  For some Services, we will ask for permission to access your device’s speaker or camera. If you grant permission, you may be able to record audio, take pictures or video within the app experience, or access certain augmented reality (“AR”) features or similar interactive features.
    • Studio Tours and Events. When you come in person to experience the magic of one of our Studio Tours or take part in a WBD event or competition, we may use your Information to facilitate a ticket purchase or registration, to personalize your experience, or to send you a product you’ve bought or prize you’ve won. We may also collect other information for managing the event, like when you tell us you have a food allergy or need special assistance.  Our venues may also have cameras available to facilitate security and to enable the experience.
  • Improve our Services. We may analyze your information (and create aggregated data derived from your Information) to develop, maintain, analyze, optimize, improve, measure, and report on our Services and Services features and how they are used.
  • Communications. We may send you communications, including by email, push notifications, or text, about purchases, your account, offers, contests, surveys, changes to policies, customer service inquiries, or to request feedback. We may record your comments, text, or voice communications for purposes of making features available, improving our services, and addressing potential abuses of the terms of use that apply to our Services. or other concerns on behalf of our users.  
  • Advertising and Marketing. We promote our brands and offerings by publishing advertising on our own Services and by placing ads on third parties’ services. We also provide advertising services for third party advertisers. We may use your Information to model, segment, target, offer, market, and advertise our Services, including providing discounts or offerings from our affiliates, business partners, and select third parties, and running competitions on social media and other channels. We may also use your Information to provide and improve our advertising services, including how we target and measure our publishing of ads for third party advertisers.
  • Operate our Business. We also use Information to support our internal business functions, including finance, accounting, and audit.
  • Safety, Security, Fraud Prevention. We may use your Information to enhance the safety and security of our Services. We may also use it to verify your identity, monitor, investigate, and prevent fraud, and halt other unauthorized or illegal activity.  
  • Comply with Law and our Terms of Use. We may use your Information to comply with applicable law, such as to satisfy a tax obligation or government request. We may also use it to enforce or defend our rights, investigate, or report potential violations of our Terms of Use.  
  • With Your Consent. We may use your Information with your consent for other purposes described at the point of collection.
  • Deriving aggregated data. We may analyze your Information to create aggregated data that we use in connection with any of the other uses of Information set out in this section.
  • Retention. We only keep Information for as long as we need it to fulfil the purpose we are using it for, as permitted by law.  

 

 

 

Who Do We Disclose Your Information To?

 

WBD may disclose Information to: 

  • Service Providers. WBD hires vendors and other companies to perform services for us such as creation, maintenance, hosting, delivery, and marketing of our Services. This may include processing payments, email and order fulfillment, administration of contests, customer service, or conducting research and analytics, including recording of mouse movements or clicks, keyboard strokes/touches, page scrolls, typed text or other interactions during a user session. We may also use service providers to enable our chat, comments, or survey features, to moderate comments and chat among our users or to verify disclosures from influencers we work with. These chat, comment, survey, or moderation service providers may obtain recordings of your comments, text, or voice communications for purposes of making the feature available, improving our services, or addressing potential abuses of our Terms of Use  or other concerns on behalf of our users.
  • Affiliates. We may disclose Information to our Affiliates in connection with any of the uses of your Information set out in this Privacy Policy. Also, where we are permitted to do so under applicable law, we may disclose Information to other Controllers in our family of companies so that they can contact you about other Services we provide.
  • Business Partners and Third Parties. We may disclose Information to business partners and third parties (e.g., other companies, retailers, distributors, social media networks, research organizations, publishers, and non-profit organizations) for their own purposes, including marketing products or services to you, showing you relevant advertising, or providing an enhanced experience that integrates with one of our Services. When required, we will ask for your consent or provide opportunities to opt-out.
  • Sponsors, Co-promotions, and Branded Programs. We may offer content or programs (e.g., competitions, sweepstakes, promotions, games, applications, branded community or panel programs or social media integrations) that are sponsored by or co-branded with third parties that may collect or obtain Information from participants. When you participate in branded community or panel programs your name and contact information may also be disclosed to other participants or made public.
  • Advertising and Marketing Companies. WBD may disclose Information with advertisers, ad agencies, ad networks and platforms and other companies to provide advertising to you based on your interests.
  • Legal and Law enforcement Purposes. WBD may disclose Information in response to legal process, for example in response to a court order or a subpoena, or in response to a law enforcement agency's request. We may disclose Information to third parties for fraud prevention, to investigate or prevent illegal activities or violations of the terms of use of our Services, to protect the rights and safety of others, or as otherwise required by law.
  • Change of Control. WBD may transfer Information in the event of an actual or potential business transaction, such as if one or more of our business units or assets are acquired by, sold to, or merged with another company or as part of a bankruptcy proceeding or a business reorganization.
  • Others. We may disclose Information at your direction or when you provide us with your consent to do so, for example, when we disclose information to a third party to link an account you have with us to the third party’s account.