Tech company Meta is set to unveil a new app designed to compete with Twitter, a direct challenge to Elon Musk's social media platform.
A microblog app called Threads has appeared on Apple's App Store, indicating it will debut as early as Thursday. It is billed as a "text-based chat app" associated with Instagram, and the description indicates that it is a Twitter-like microblogging experience.
Threads is where communities come together to discuss everything from topics you care about to what will be trending tomorrow.
The news comes just days after Twitter CEO Elon Musk announced a temporary limit on the number of posts users can read on the social network's page.
Threads, which will actually serve as Instagram's text conversation app, is expected to be free to use as early as Thursday and allow users to track accounts they follow on the photo-sharing platform and keep the same username, according to information from Apple's App Store.
Musk's latest announcements to address data scraping (downloads of data from the network without the permission of company management) have drawn a fierce reaction from Twitter users, with ad experts saying it will undermine new CEO Linda Yaccarino, who took office last month.
Meta did not respond to a Reuters query when the Threads app launch could be expected on the Google Play Store.
More and more companies are suspending accounts, stopping advertising or completely abandoning Twitter, a platform Elon Musk took over late last year.
Also, more and more Twitter users are concerned about misinformation, hate speech and strange changes to the account verification process.